In the “Parunāsim” call center, we are very different and experienced people, but we are united by one goal — to support people who need someone to talk to and to listen to what they say, treating it as valuable information.
SONIDO
How does the project “Parunāsim”
support people?
“Parunāsim?” is Sonido’s social initiative created to provide emotional support to people who feel lonely or simply want someone to talk to.
In today’s society, loneliness is becoming an increasingly serious challenge. Many people lack a simple human conversation — someone who listens, understands, and is present.
This project offers a safe and accessible way to receive that support. Every day, our team provides conversations that help people feel heard, less lonely, and emotionally stronger.
About the project “Parunāsim”
01
How “Parunāsim” was created
While working daily in the Sonido call center, the representatives of the “Parunāsim?” project recognized many situations in which people calling an information line did not actually want information, but rather wanted to talk and feel heard and listened to. This led to the idea of creating a conversation opportunity accessible to everyone, where every person can be heard and receive confirmation that every conversation matters.
02
The power of conversation
Conversation is a simple form of communication that should be used in difficult moments. It is one of the most effective ways to improve emotional well-being by talking through problems, and it can also help a person become a more positive presence for others, which in turn improves physical well-being.
03
The team’s ability to adapt
Our team has built a strong support mechanism by bringing together people with excellent communication skills and, of course, empathy.
The project “Parunāsim” is supported by
How can I contribute to the project’s future development and help others?
Anyone can become part of this initiative and help it continue to grow. Your support helps provide more conversations, reach more people, and offer support to those who need it most.
Reduce loneliness by supporting the project “Parunāsim?”!
Loneliness is not a choice, and it can affect anyone at any point in life. In Latvia, thousands of people do not have the opportunity to leave their homes and socialize. They feel lonely, and many of them do not even have anyone to talk to. Through the project “Parunāsim?”, Sonido helps reduce loneliness and, at the same time, involves people with special needs in this mission. People who cannot find work because of their diagnosis are our key cooperation partners.
We help lonely people feel heard and supported. At the same time, we help people with special needs feel valued in the labour market. We also employ a sign language interpreter who communicates with deaf people. Every month we receive more than 1,000 calls, but that is still not enough — demand is higher than our current capacity. Maintaining “Parunāsim” costs EUR 50,000 per year and provides at least 24,000 conversations to people for whom they are vitally important!
Why donate?
- Reduce loneliness and improve emotional well-being in Latvia
- Create jobs for people with disabilities who work as conversation moderators
- Ensure accessible conversations for everyone who feels lonely
How to make a donation?
- Choose the donation amount — every donation, large or small, helps
- Fill in the required information — it only takes a few minutes
- Confirm the payment — safe and simple
Anyone can become part of this initiative and help it continue to grow. Your support helps provide more conversations, reach more people, and offer support to those who need it most.
Swedbank
SEB
Citadele
Luminor
Reduce loneliness by supporting the project “Parunāsim?”!
Loneliness is not a choice, and it can affect anyone at any point in life. In Latvia, thousands of people do not have the opportunity to leave their homes and socialize. They feel lonely, and many of them do not even have anyone to talk to. Through the project “Parunāsim?”, Sonido helps reduce loneliness and, at the same time, involves people with special needs in this mission. People who cannot find work because of their diagnosis are our key cooperation partners.
We help lonely people feel heard and supported. At the same time, we help people with special needs feel valued in the labour market. We also employ a sign language interpreter who communicates with deaf people. Every month we receive more than 1,000 calls, but that is still not enough — demand is higher than our current capacity. Maintaining “Parunāsim” costs EUR 50,000 per year and provides at least 24,000 conversations to people for whom they are vitally important!
Why donate?
- Reduce loneliness and improve emotional well-being in Latvia
- Create jobs for people with disabilities who work as conversation moderators
- Ensure accessible conversations for everyone who feels lonely
How to make a donation?
- Choose the donation amount — every donation, large or small, helps
- Fill in the required information — it only takes a few minutes
- Confirm the payment — safe and simple